Excel Columns Semnification of Events Export


I have an Excel file from the Behaviour>Events section when I do the export of the table there. I’m wondering what the meaning of each column is in there because I have visits, Unique visits, Events, etc., which sound a bit too generic and my team does not know how to correlate this information. If possible, can somebody detail what is exactly the meaning of those columns and what they suggest, and how they work?
Thank you!

Hi @Andy_GRECU
Can you please list the columns you don’t understand?
Please note there is a glossary:

Hi, sure
For instance, I receive these columns when I extract the table that I need some clarification because I got a question from the business team about their meaning.

  1. Unique visitors
  2. Visits
  3. Events

Thank you in advance :smiley:

From the link I previously provided:


Total number of events (ie pages views, custom events, etc.)

Unique visitors

The number of unduplicated visitors coming to your website. Every user is only counted once, even if they visit the website multiple times a day.


If a visitor comes to your website for the first time or if they visit a page more than 30 minutes after their last page view, this will be recorded as a new visit.

Thank you very much for the explanation! This information will be very useful for the team.