I was excited to see much better numbers when looking at Matomo vs GA4. However, when I dug in, it seems like things are being double.
Looking below, I see 83 unique visitors.
But when I look at the segmented log, i see a ton of duplicates, making me suspect that my numbers are way inflated.
Anyone out there know what might be happening here?
Thanks!
Maybe you have the tag manager and the standard tracking code added to the page? You would only need one or the other.
This usually happens when the tracking code is firing more than once.
We ran into this due to the tag being loaded both directly in the theme and again via a tag manager / plugin.
Worth checking SPA navigation, consent tools, or if trackPageView is triggered manually anywhere.
Hope that points you in the right direction.
