Does Matomo attribute more traffic to the direct channel?


We are experiencing high direct traffic which does not correspond to real traffic, at the same time organic traffic is lower (although keyword positions are higher). It seems that the direct traffic is being attributed to visits from other channels.

Is this possible, what could it be due to?

Thank you very much!


Hi @maria
Maybe this long discussion can help you:

Hi Maria,

Matomo should not attribute more traffic to Direct channel than other analytics tools, it should be the same. Are you seeing some differences and could you maybe share examples of numbers you’re seeing in Matomo VS another tool? Thank you,