I’m trying to find a way to review e-commerce visitors who have come via direct acquisition to understand their journey in more detail.
I have a filter set up for customers who have a visit e-commerce status of ordered and a visit channel of direct. However, when I then look at the visitors in teh visit log, many of them originally landed their first visit by another channel.
What I’m really interested in is entry points and transitions for people who have come direct to site and not originally via any other channel. Is there a way I can filter for this?
Hi @Michael_Jervis I’m not sure if I understand you correctly.
You want to filter for visitors who came to you via the “direct” channel on their first visit and who ordered something during that visit or a subsequent visit? Is that right?
In my opinion, this is not possible in one step using segments or custom reports. However, since the data for this is generally available in Matomo, you can determine this using Matomo’s APIs, but this requires individually written scripts.
With the Matomo interface, however, you can segment according to the visitor type “new” and the “direct” channel. You could now list and export all VisitorIDs, e.g. with a custom report. With another report, you can export all visits with an order.
Now you can merge the VisitorIDs from both exported reports (Excel or similar) and filter them in one segment, for example. This may be necessary. It is advisable to put together the segment URL with the visitor IDs manually in an editor so as not to have to enter all the OR conditions in the Matomo user interface.
Sounds complicated? It is, but I can’t think of anything easier.
Yes, that’s sort of what I feared, I figured the data is there and there’s a way to get it manually. I was hoping I’d missed something, but having your response align with my thoughts is at least reassuring I do understand the platform!