Difference metrics in Matomo and Google Analytics

General questions
1

Hi,

I am comparing metrics between Google Analytics and Matomo. Two questions pop in mind:

  • avg sessions length vs avg visit length. How do Matomo calculate avg. visit length. For the same period ga shows around 3 minutes and matomo around 1 minut.

  • different direct traffic and search traffic. Do ga and matomo attribute the sources differently?

2

You can only compare data of the same software. This topic is recurring every time.
The matter is you would use Matomo for other’s privacy concerns and data property.