Data protection and https://plugins.matomo.org/AdvertisingConversionExport

Premium Features
1

Hi there,

I’d like to know what data exactly is exported to Google when I use the plugin AdvertisingConversionExport.

I cannot find information on the official plugin website, however this is important at least in Germany with regard to data protection.

Our website neither uses tracking cookies nor a cookie banner.

Thanks and best regards Joachim

2

Hello @Dr_J

The Matomo Advertising Conversion Export plugin typically sends only the minimum data required to attribute conversions back to Google Ads. This generally includes the Google Click Identifier (gclid), the timestamp of the conversion, the type of conversion event, and associated conversion value (e.g. revenue). It does not send personal information (like IP addresses, names, or email addresses) directly to Google.

3

Thank you, that is helpful.