Customer not tracked

It’s always the same few reasons:

  • the user was using an adblocker that blocked Matomo
  • the user has disabled JS or blocked all third party scripts
  • the user has enabled DoNotTrack and therefore their visit isn’t tracked by Matomo
  • the user has used the OptOut iFrame to OptOut of tracking and is therefore not tracked.
  • There is an error with your webserver causing some requests to be dropped (e.g. by using mod_security)
  • There was an PHP error when the data should have been stored.