We have created a custom report to see the referrers of pages. We have used the dimensions Page URL and Referrer URL combined with the metrics Visits as shown on the picture.
When I look at the report the first referrer is no url just the - sign, and I wonder what it means? Look at the yellow highlight on the picture below.
What referrer is - with 2479 visits in this example?
Our total number of visits one month is 154 861 but when I look at the custom report (mentioned above) the total number of visits with referrer URLs is a lot more, 214 387 visits (see pic below). Why is the visits from referrers larger than the total number of visits to the entire site?
Is our custom report missing something, like a filter? We just want to see the referring URL to pages.
Grateful for your help!