Create a custom dashboard for SEO topic cluster pages

Hello There
I am super new to Matomo and trying to create a dashboard to measure and track the performance of a topic cluster - a set of interconnected pages used in SEO.
I can create a dashboard but cannot filter to just the pages - instead, I have to look at the whole website and then dive into the options.
Any feedback is gratefully received.
Kind regards
Roger

Hello Roger,

Welcome to the community! To create a custom dashboard in Matomo specifically for tracking the performance of your SEO topic cluster pages you can use the Plugin “custom reports”. There you can select specific pages and use the reports as widgets in the dashboard.

Greetings

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Tried out some strategies for a small project and turned one of our blog posts into a quick PowerPoint. Posted it on SlideShare and a couple other free ppt submission sites—nothing fancy, but it brought in a few nice links and even some traffic.

I set up a custom segment based on URL contains and grouped visits by page title to track SEO clusters. Adding custom dimensions for category tags also helped filter content easier. h

I’d tag all cluster pages with a shared custom dimension, then use that as a dashboard filter. You can also build a segment for those URLs and base all widgets on it.

Hi Roger,

Welcome to Matomo :blush:

To track a specific SEO topic cluster, you don’t need to rely on the full-site view. Instead, you can narrow your reporting using Segments or Page URL filters.

Here’s what you can do:

  1. Create a Segment

    • Go to Visitors → Segments → Manage Segments.

    • Create a new segment using conditions like:

      • Page URL contains /topic-cluster-slug/

      • Or add multiple “OR” conditions if your cluster pages have different URLs.

    • Save the segment and apply it to your custom dashboard.

  2. Use Page Title or URL Filters in Widgets

    • When adding widgets (e.g., Page URLs, Entry Pages, Conversions), use the filter box to limit results to your cluster path.

    • This helps isolate only those interconnected pages.

  3. Consider Content Grouping

    • If your topic clusters follow a logical structure, setting up Content Grouping (by URL structure or manual rules) can make long-term reporting much easier.

Once the segment is applied, your dashboard will reflect only that cluster’s performance — including traffic, bounce rate, conversions, and goal completions.

By the way, if you’re also working on content creation or promotional videos around your SEO pages, tools like Alight Motion Latest Version 2026 ( alightmotionapp ) can be useful for creating short marketing clips.

Hope this helps!

try using “custom reports“ plugin for precise filtering. Combining segments with page URL filters and custom dimensions will really boost clarity in tracking your SEo topic

I’d recommend playing around with Matomo’s “custom reports” plugin and creating segments based on URLs. It’s a neat way to zero in on those specific cluster pages you want to track.

Hi Roger,

Welcome to Matomo!

One approach you could try is creating a segment that includes only the URLs for your topic cluster. Once the segment is created, you can apply it to your dashboard so that all widgets display data only for those pages instead of the entire website.

If your pages follow a common URL structure, you can use a condition like Page URL contains or Page URL starts with to include them in the segment.

If you can share how your topic cluster URLs are structured, the community may be able to suggest the most effective segment configuration.

Hi,

A dashboard can definitely do this, but the easiest approach is to create a segment that only includes your topic cluster URLs (for example, pages containing /seo/cluster/ or another common pattern). Once you save that segment, you can apply it to your dashboard widgets and track visits, landing pages, conversions, bounce rate, and search performance without the rest of the site affecting the data.

If your cluster pages don’t follow a consistent URL structure, adding a custom dimension or page tag can also make filtering much easier later.