Conversions in custom report differs from the goal report


Do you know why I can get one number for conversions in the goal report and a different number for conversions for the sam goal in a custom report.

Has it something to do with different attribution models?

Hi @Niklas_Ternstedt
Can you provide the custom report definition?
Which one is the highest (on any segment and any period)?

Hi @Niklas_Ternstedt ,

Could you please get in touch with our support team at

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