I have a lot of external links and want to track when they are clicked in a specific element. Therefore we implemented the content tracking.
For content impression it works perfect. Every marked content is counted as impression.
But when in comes to tracking the interaction (click on link) only internal links or random clicks (somewhere in the content) are tracked. External links are never tracked.
We use the Tag Manager. Our developer added a checkbox in the typo3 backend that must be activated in order to be tracked. The HTML of a marked element then looks like this (I hope I copied the right section)
this is the element on the website:
HTML:
<a href="https://www.handicap-international.de/de/neuigkeiten/kaffeeanbau-ohne-angst-vor-minen" target="_blank" class="ce-link" data-track-content="1" data-content-name="Landminen weltweit" data-content-piece="Kaffee ohne Angst vor Minen" rel="noreferrer">