Hi everyone, I have been using Matomo for a month now and have been enjoying some of the features. I want to set multiple goals (Download the software, Create an account on the website, Purchase the paid offering) and track the days between goals and see which goal was converted before the other one to get a better understanding of the user journey. The problem is, that usually visitors convert these goals in multiple visits, sometimes in the span of multiple months so the user flow feature is not useful for my use case. Has anyone had a similar use case for this and do you have any suggestions how to implement it in Matomo? I have thought to define multiple goals and then segment the visitors based on which goals the visitors converted, but I am not sure if this is the best way to approach this. Thanks for any suggestions.
Hi Kweiss! Your approach to tracking multiple goals in Matomo sounds interesting. Segmenting visitors based on goal conversions could definitely help you analyze the user journey over time. You might also consider using custom dimensions or events to capture the sequence of conversions, which can give you deeper insights into the paths users take. Additionally, looking into the user retention reports might shed light on how long it takes users to convert on multiple goals. Have you tried any of these methods yet? Would love to hear how it goes!
Hi @kweiss
I suggest you try the Cohorts premium plugin: