Can you read CPC from Adwords

smantena · March 26, 2013, 5:31am

Hi,
I wanted to check if there is a way to read CPC, CPM information from Adwords using Piwik?

Thank you.

matthieu · March 26, 2013, 11:09pm

Not a built in feature, but could be done with custom plugin, see: Tracking Campaigns – Analytics Piwik - Analytics Platform - Matomo

smantena · March 27, 2013, 2:39am

Hello Matt,
Thank you. I had read that documentation earlier but it doesn’t look like it can read CPC. Piwik accepts upto 2 url parameters and one is type of Ad and other is Keyword. But please let me know if I misread it and you still extract cpc.

hpvd · July 30, 2013, 8:41am

Hi Smantena,

I’m also very interested in this topic. Have you found a working solution?
Since controlling cost efficiency of campaigns is very important - missing this possibility may keep some people staying with google analytics…

hpvd · December 29, 2013, 10:20am

I have opened a ticket for this topic with an extended description:

github.com/matomo-org/matomo

Analyse costs and revenue for a single visitor/a whole campaign

opened 11:16AM - 29 Dec 13 UTC

hpvd

Major Enhancement

Analyse costs and revenue for a single visitor/a whole campaign we have already… the great posibility to track the ecommerce revenue of a visitor. To use this data in a really powerfull way, it would be very great to have the possibility to directly see the costs to get this visitor on our site. you got two great insights from this: 1) you could see and analyse for a single visitor not only its ecommerce basket but also the cost to get this visitor if he came from a paid source (of course even if he do not buy anything the costs are still interesting) 2) you could see and analyse for whole campaigns (sources) how much they cost and how much they earn and make a good decion for the future of this campaign To start with the most common way to get visitors by paying for would be to find a soulution to get the values from googles Adwords (CPC). details of this idea were inspired from: http://www.e-nor.com/blog/web-analytics/upload-click-and-cost-data-to-google-analytics-using-excel-or-google-docs-files If you have any ideas on this please comment!!!