Can One Use the ma_ Prefix Without a Subscription to the Media Analytics API?

Alright this should be an easy question. Does one have to pay for a subscription to the Media Analytics API in order to use the ma_ prefixed tracking parameters? Or, can one improvise on one’s own with the same?

I do not have USD 149 dollars to purchase an annual subscription.


Hi Roddy,

No, this will not work as you need the entire plugin for the feature to work.



Thanks for the confirmation.