We’re having issues with both our bounce rate and return visit metrics since setting up Matomo (self-hosted) a few weeks ago. Any suggestions for fixes would be much appreciated!
1) Return visits near zero:
The attached screenshot shows return visits for all traffic as just 10 from 38,710 visits. Our typical return rate for all visits is ~10-15% historically in Google Analytics.
2) Bounce rate showing as 3%:
Note: Bounce rate even for All visits (not using any segments) shows as 30% in Matomo, and historically is >70% in GA so this doesn’t seem to be an issue only with the segment we’ve applied.
Any thoughts/ suggestions on what may be causing either of the above?