Bounce rate 100% but transitions show visitors moved on

General questions
1

Hi!
I have a question I hope someone can help me with. I have noticed that sometimes I have a page with 100% bounce rate, but when I look at the transitions it shows that visitors did go on to other pages. So how come the bounce rate is 100%?

I’m grateful if anyone can give me a clue to this mystery.
Best regards,
Evelyn

2

Hello,

Could you post screenshot(s) showing this issue?

3

Hi!
Here are some screenshots of my mystery.
Two pictures are rather old, and two are from today.
Here you can see the page /livsmedel in the report Pages and it has a bouce rate (Avvikelsefrekvens in Swedish) of 100%.

Livsmedel 1.png1366×768 11.6 KB

But when you look at the transitions you can see visitors moved on to other pages. For exampel 50 % moved on to the page /insidan/.
Livsmedel 2.png944×526 46.9 KB

Here’s another example. Here you can see that visitor moved on to other pages, for example 67 % went to the page …/miljoprogram-och-mal.
Livsmedel32016june.png1096×628 52.4 KB

If we look at the bounce rate of the same page in the report Pages we see a 100% bounce rate (marked with a red circle).
Livsmedel42016June.png1451×917 57.3 KB

Any ideas why there’s such a diffrence?

4

Hello

thanks for posting your screenshots here. I have found a similar bug report in our tracker here: Pages - Bounce Rate 100% , Transitions show traffic to subsite instead of exit · Issue #6225 · matomo-org/piwik · GitHub

maybe you’d like to post your screenshot and findings in this bug report?

5

Hi!
Thank you for taking time to check this out!
Of course I will post my screenshot in the bug report. I hope the bug isn’t too hard to fix.
Do you have any idea when you will fix this bug?

//Evelyn

6

Hi Evelyn

Unfortunately we don’t have enough resource at the moment so it may take a while. If you need this bug fixed faster, you are welcome to contact us for professional services: Contact the Piwik team - Analytics Platform - Matomo

7

Hi again!
OK! I understand. Thanks!

9

Hi Evelyn!

I’d be happy to help you with your question about bounce rates and transitions.

A 100% bounce rate typically means that visitors landed on the page and left your site without interacting further. However, if you’re seeing transitions to other pages, this discrepancy might be due to how your analytics tool is configured or capturing data. Here are a few possible reasons:

  1. Event Tracking: If your page has events (like video plays, form submissions, etc.) that are not set up to be non-interaction events, these could be affecting the bounce rate calculation. Ensure that events are properly configured to reflect true user interactions.

  2. Incorrect Implementation: There might be an issue with how the analytics tracking code is implemented on your site. Check to ensure that the tracking code is properly placed on all pages and is not duplicated.

  3. Single Page Applications (SPAs): If your website is a Single Page Application, transitions might be happening without reloading the page, which can cause traditional bounce rate metrics to be misleading. In such cases, you need to ensure that virtual pageviews or state changes are being tracked correctly.

  4. Session Timeout: Sometimes, if a user is inactive for a period and then resumes browsing, it can be counted as a new session, which might affect the bounce rate.

To get to the bottom of this, you might want to:

  • Review your event tracking setup.
  • Ensure your analytics tracking code is correctly implemented.
  • Check for any session timeout settings in your analytics tool.
  • If you’re using a SPA, look into tracking virtual pageviews or state changes.

I hope this helps clarify the situation!

Best regards,
Awais

10

Thanks for your answers!
Our installation is set up OK. I think it is caused by a bug that Matthieu mentioned before.
We have upgraded Matomo a couple of times since my post so perhaps the bug was fixed in one of the newer versions. :slight_smile:
All my best regards!