I’m currently using Piwik on sites where we are now working with Google Adwords but via the Shopping / Merchant campaigns rather than standard targetted adverts for Google Search.
I’ve tried relating the various FAQ guides to the settings in Adwords and Piwik but I keep coming up short, most likely because I don’t understand how the whole system works when someone clicks a sponsored advert (one of mine).
Is there anyone who could help with either a complete idiots guide specific to the above or able to walk me through the terminology on each so I can understand what I can and cannot do to track campaigns properly.
The quid pro quo is that I’m happy to provide an updated guide for the layperson that’ll explain the process much clearer so someone else doesn’t have to bash their head against a brick wall in the future.
Thanks in advance to anyone who can assist.