What is your strategy for Matomo + MTM?

General questions
1

Hei,

What is your strategy? Should I have the Matomo analytics code, PLUS, the Matomo tag manager on my website, or should I have only MTM and have MA as a tag of it? If the latter is the way to go, how do I configure the tag? I could not find an example of configuring a tag for MA in MTM.

Thanks

2

If you want to use MTM (that is easier and very flexible), then you just have to put the following code in the page head:

<!-- Matomo Tag Manager -->
<script>
  var _mtm = window._mtm = window._mtm || [];
  _mtm.push({'mtm.startTime': (new Date().getTime()), 'event': 'mtm.Start'});
  var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0];
  g.async=true; g.src='https://matomo-server/js/container_id-container.js'; s.parentNode.insertBefore(g,s);
</script>
<!-- End Matomo Tag Manager -->

And that’s it!

3

So what you are saying is that with MTM and this code snippet everything works as if it is the analytics script code?

4

Then you just have to publish the container (see id-container in my previous code) in MTM…