Hi,
Sorry if this has been covered somewhere else.
I understand that the default is the last referer, and it can be changed to the first, but if over time there have been lets say 4 referers, can you attribute of of them?
Thank you.
Not currently possible, maybe we implement this later
Good news, we have released a new feature for Marketing Channels Attribution Reporting. You can learn more about it here: https://piwik.org/docs/multi-channel-conversion-attribution/
Multi Channel Conversion Attribution, also known as Cross Channel Attribution, lets you assign a value to each visit prior to a conversion or prior to a sale. By default, Piwik lets you only know the referrer of the last non-direct visit when a conversion happens. However, in reality, multiple channels contribute to a conversion as a visitor often visits a website several times before they convert a goal. By applying different attribution models, you get a better view on which channels actually lead to a conversion. This helps you finding out where to spend your money best when acquiring visitors.
The premium plugin can be purchased here: http://plugins.piwik.org/MultiChannelConversionAttribution
Have a wonderful end of year,