I’m working on a public university’s website. They’d like to track users to see how well their website is performing, as well as see the actions of individual users. The users will show up from an opt-in mail to a specific group, such as scholarship applicants.
I’m not sure how to go about it, but it seems to me the best way is to set a cookie at a a landing page such as www. website .com/MarySmith12. Then from there track the user (Mary) through the site - hopefully without requiring the use of custom URLs.
They would like to be able to track Mary’s actions (does she apply, investigate a major, etc.?) as well as aggregate groups of users like Mary.
Is there a way to get this data from Piwik, perhaps by saving the user ID in some data field, appended to the url, or even the action name/title?
All I really understand is how to track individual pages, not individual users, but there should be a way.