We use the Funnel plugin and created a funnel. If viewing the report for the funnel, we have a goal conversion of totally 399 times and a conversion rate of 1.76%.
If we create a segment which consist only of users participating in the correspondent funnel, we have a goal conversion of totally 3783 times with a conversion rate of 80.27%.
In my understanding, the total goal conversion should be more or less the same for all users and for users of this segment as it is not possible to convert the goal without participating in the funnel.
We are especially confused about the big difference in the two numbers.
Does anyone has an idea on how to interpret these numbers?
Thanks and best regards