Segmenting regular users


#1

Hi,

we’re trying to determine how many long-term recurring users we have, with what frequency they return, and what the pertinent brackets for segmenting them would be.

So we would like to try to segment users in "users that had their first visit [1|2|…] [weeks|months] ago but who we also saw in the [last day|week|last two weeks|last three weeks]

I started creating API requests with segments such as this:


period=day
&segment=daysSinceFirstVisit>=30;daysSinceLastVisit<=14
&date=2014-07-01

… and then it came to me, wait a minute, does this mean the resulting nb_uniq_visitors value contains the number of uniques that have been seen that

a) first visited at least a month before july 1st and were seen in the two weeks before july 1st

or

b) first visited at least a month before july 1st and were seen in the two weeks before july 1st AND were seen on july 1st

?

Thanks for any insight on those kind of segmentin arguments,

Philip


(Matthieu Aubry) #2

period=day
&segment=daysSinceFirstVisit>=30;daysSinceLastVisit<=14
&date=2014-07-01

will show users who visited on first of July who started visiting in early June and have also visited in last 2 weeks.