I would like to see which keywords visitors have used to come to our websites.
Is this functionality included in Matomo or do I need a plugin such as Search Engine Keywords Performance - Matomo Plugins Marketplace and where can I see how to set this functionality up,?
Karlos
Hi,
In theory Matomo fully supports extracting the search keywords from the Referrer (previous URL).
But most search engines have stopped sending the full URL in the referrer, so all Matomo (and everything else on your website) is able to detect is e.g. https://www.google.com.
So there is no way to know the search keyword a visitor used.
Search Engine Keywords Performance - Matomo Plugins Marketplace is a workaround that imports all reports from the Google Search console so that you can view them directly in Matomo and permanently save the data.