RGPD and Matomo


#1

Hi, is it still worth analyzing the audience of its site since the application of the RGPD? Knowing that most visitors refuse to be followed.
I use Matomo hosted on my server.


(Lukas Winkler) #2

Hi,

You can find more information about GDPR in Matomo here:


#3

The site conforms to the GDPR with anonymized IP, the respect of “Do not follow”, a link in the privacy policy to refuse follow-up. So you do not need a banner for audience analysis. But as I said, a lot of active visitor “do not follow” in their browser. So is it worth it again to analyze the audience of his site? Knowing that even with anonymized IP, the user says he can refuse follow-up.