Hi, I did read over through the FAQ and search previous forum topics to look for answers; however, my question is somewhat general and may only be answered with some general suggestions or recommendations anyway.
Unfortunately, I cannot reveal lots of detail about this, but we pay for advertisements (cost per click) from a third party site. So far, this third party site has tracked a little more than 2,500 clicks - while Piwik shows around 1,500 visits coming through that campaign (same period of time).
Does anyone have general info that might explain why there is such a big difference? (We are on version 1.6, and the campaigns have been tagged properly and verified to be working.)
Some initial possible explanations I am considering:
- possible accidental double-clicks ( “multi-click” ) on the advertisement link?
If anybody has any more helpful information that might explain the difference, I would appreciate it. Thank you