Hi everyone,
I’ve been working on improving analytics for a niche website focused on airport parking insights, and recently started testing Matomo for more control over data and privacy compared to other tools.
One thing I’m particularly interested in is tracking user behavior across informational pages and service-oriented content. For example, on my site I want to better understand how users interact with parking guides, live updates, and decision-making pages.
Has anyone here implemented advanced event tracking or heatmaps in Matomo for similar use cases? Any tips on setting up meaningful goals or funnels for content-heavy sites would be really helpful.
Looking forward to your insights.