Hi,
I have installed the premium feature ‘Multi Channel Conversion Attribution’ 3 days ago.
Unfortunatly, the ‘last non-direct’ attribution model is attributing some conversions to ‘direct entry’.
How can i correct that ?
Hi @garantim ,
We’ve made some improvements to multi attribution over the past year, so we expect things are more accurate. However, there can be some confusion as well because the same visitor can be counted under different channels. This is because the same person often visits the same site multiple times and multiple ways. This FAQ and this blog both mention that. The blog provides quite a bit of information. Direct often ends up being one of the larger numbers because many people bookmark the page or use their history to visit the page again after the first or second time using a campaign link or search engine.
The FAQ says :
Last Non-Direct Interaction: The full credit of a conversion goes to the last interaction that was not a direct entry.
So why on my Last Non-Direct Interaction I have 5 Direct entry ?
Isn’t that the opposite of the FAQ ?
Even on the screenshot of the documentation, we can see that the Direct entry is 0 here :
So, i solved the problem by myself :
i changed in \plugins\MultiChannelConversionAttribution\Archiver.php on line 174 :
- from :
$where .= sprintf('AND log_conversion.idgoal = %d
AND log_vpast.idsite = %d AND log_vpast.visit_last_action_time >= '%s'
AND log_vpast.visit_last_action_time <= log_visit.visit_last_action_time,
(int) $idGoal, (int) $idSite, $sinceTime); - to :
$where .= sprintf('AND log_conversion.idgoal = %d
AND log_vpast.idsite = %d AND log_vpast.visit_last_action_time >= '%s'
AND log_vpast.visit_last_action_time <= log_visit.visit_last_action_time
AND log_vpast.referer_type != 1 ',
(int) $idGoal, (int) $idSite, $sinceTime);
it gives !e now :
1 Like
Interesting!
This could also solve this issue https://github.com/matomo-org/matomo/issues/21020
Br, Jorge