our client tracks e-commerce conversions in his shop with Matomo (innocraft cloud solution). We noticed that roughly 20% of the e-commerce orders are not tracked at all. The shop uses “Shopware” and thenumber of orders in the Shopware backend is always 15-20% higher than the amount of tracked orders shown in the Matomo backend.
I eliminated following sources of error:
“Do not track”: Is not active, everyone gets tracked. I checked the settings and I tried it myself. Even with “Do not track” on I get tracked by Matomo, so it can’t be this
What else could it be? I compared the missing orders and they don’t seem to have anything in common that could give a clue to why they are not getting tracked.