I’m doing some content tracking. I notice that I can see the “interaction rate”, i.e., how many impressions turn to interactions. However, I would like to see the impression rate - how many visits turn to impressions.
(I’m doing this to track a carousel - I currently have it successfully set up so that each carousel slide is tracked and I know how many impressions each slide has, but I want to know the percentage of total visitors who actually see which carousel slides.)