My team regularly sends out emails internally using html templates.
Could Piwik be used to track email open rates and click-through rates of the links in the emails?
There wouldn’t be a main website we drive internal recipients to, just weekly email newsletters with links to various internal/external resources. So I’m not sure where Piwik should be installed.
We’re currently just using a white-pixel with a bit.ly url embedded in the template but it’s not the best solution, so I’m keen to find out if I could use Piwik for better and more in-depth tracking.