The following problem:
I’m running FB Ads with utm parameters. In Matomo there is a consistent number of visits from FB, but only for about 20% the visits the UTM parameters are recogniced. What could be the reason for this?
The following problem:
I’m running FB Ads with utm parameters. In Matomo there is a consistent number of visits from FB, but only for about 20% the visits the UTM parameters are recogniced. What could be the reason for this?