How to get data from event in tag?

Tag Manager
2

Hi,
If you use the e-commerce plug-in, you can have a look there: Product purchase tracking with Tag Manager - Tag Manager - Matomo forums

If not, you can:

  • either use the datalayer variable in your event (defined in the tag manager e.g. Event Name = {{otherKey}} Event Value = {{orderTotal}})
  • or use the action custom dimensions (Administration cog > Measurables > Custom Dimensions). In such scenario, don’t forget to update the Matomo configuration variable in the MTM to take the custom dimensions into account.