Google Analytics not tracking conversion

We switched from GTM to Matomo recently and installed our GA (universal) and we can see it’s tracking, but it’s not capturing conversions which is affecting our advertising and retargeting.

Does anyone know how this should best be set up?

Also, has anyone used Google Optimize through Matomo and, if so, to what level of success?


I honestly have no idea how GA works and can’t help you with that.

But this is the source of the GA tag in Matomo tag manager:

If you have an idea how it needs to be changed to work in your case, please mention it.