GA4 & Google Ads removing First Click attribution-models

[kal (Martino Mosna)]

@metrprime

Could any Matomo user(s) and Matomo admin(s) confirm if Matomo tracks (or can be setup to track) all attribution models, like first-click, 2nd-click, or multiple-clicks attribution models? @heurteph-ei @Lukas @kal

Would it be possible to use different attribution models in the same time inside Matomo?

Yes, with the plugin Multi Channel Conversion Attribution - Matomo Plugins Marketplace

(or with the Matomo Cloud licence)