We are seeing an error in the tracking of a goal we have set up versus one of the campaign keywords we are tracking.
The attached jpgs show the error.
In the jpg that shows tracking for a month the campaign keyword ‘Free set up’ shows we had 233 visits with 103 accounts set up.
In the second jpg I have changed the tracking dates to the whole year and it is now showing that ‘Free set up’ still has 233 visits but has now had 815 accounts created.
What is going wrong and how do we fix it please?